Xingguang is positioned as a mid-size car, with pure electric and plug-in hybrid options

As we all know, sedans often have a better driving experience than SUVs, with lower drag coefficients and better body flexibility, so sedans are also popular in the domestic market. Even in the era of intelligent electrification, consumers' preferences for sedans have not changed. Therefore, Wuling Motors, which makes what the people need, has also brought the brand's first new energy sedan - Xingguang.

Recently, the official pictures of Wuling Xingguang have been announced. The design of the new car is very different from the models on sale under Wuling. It is a completely new design concept and looks like a new model of a new power brand. In addition, the positioning of Wuling Xingguang is not low, with a wheelbase of 2800mm, which is completely at the level of a medium-sized car, and there are two versions of pure electric and extended range. From this information, Wuling may want to use Xingguang to impact the mid-to-high-end field, so does this car have enough strength?

The design style is different from other Wuling models

Wuling is a brand that is good at creating explosive models. Its models such as Hongguang, Hongguang MINI EV, and Bingguo are all popular products on the market. However, Wuling's products have always been mainly in the middle and low-end route. Now it brings the higher-positioned Wuling Xingguang, which is really surprising.

Of course, Wuling's intention to impact the middle and high-end is only Miaoge's guess. It is not ruled out that the price of Wuling Xingguang will be more affordable, and then provide a super cost-effective experience through excellent product design.

Judging from the official pictures of Wuling Xingguang, the design of the new car is indeed good, the appearance is fashionable and trendy, and the slender star ring daytime running lights, raised engine cover and other design elements also create a good sense of power, and there is a sense of menacing visual sense, and the headlights are split design.

The design of the side of the body also has highlights. First of all, the new car uses a fastback design, which is very good in terms of dynamics. Then the side body lines extend from the headlight group to the taillights. At the same time, the design of the entire side is also bumpy, showing a sense of power. However, from the picture, Miaoge feels that the wheel size looks a bit small, resulting in a large gap between the wheel arch and the tire. The tire specification of Wuling Xingguang is 215/50 R18.

Looking at the rear, the most eye-catching design is the through-type taillight group. The irregular taillight group shape is very recognizable, and there is a Wuling silver logo under the taillight. In addition, the tail design of the pure electric version and the plug-in hybrid version is basically the same. As for the entire tail. Brother Miao thinks that the only flaw is the lack of a small rear wing, otherwise the whole car will be more sporty.

Another pity is that Wuling Xingguang has only announced the exterior design drawings, and the interior drawings have not yet been announced. Referring to other models of the Wuling brand, I believe that the internal design of the sedan will be satisfactory. As for other configurations, the pure electric version of Wuling Xingguang will be equipped with an electric motor with a maximum power of 100kW, and the plug-in hybrid version will be equipped with a plug-in hybrid system consisting of a 1.5L engine and an electric motor, with an engine power of 78kW.

It’s the right time to enter the sedan market

Although Xingguang is the first sedan of Wuling brand, Wuling actually has experience in the sedan market. Earlier, its sub-brand Baojun Automobile brought Baojun 630, 610, RC-5 and other series of sedans. Unfortunately, these sedans eventually failed in the market and failed to contribute much sales to Wuling.

At the beginning, Baojun’s sedans failed to sell well in the market, perhaps because the opponent was too strong, or perhaps because the brand image was just a micro-van brand in the minds of many people. Now, since the Hongguang MINI EV became popular, Wuling’s image in the hearts of young people has changed. With the arrival of Yueye and Bingo, many people have equated Wuling with trendy brands. It can be said that Wuling now has the advantages of time, place and people, and it is the right time to enter the new energy sedan market.

Brother Miao thinks that Wuling’s product strategy of launching Xingguang is a wise move. Wuling cannot always rely on low-end and mid-end models to increase sales, because they cannot create more profits for the company, and are not conducive to the development of brand tone. Only by developing in a higher-end direction can Wuling obtain better profits and develop more high-quality and low-priced new products.

Judging from the product information that Wuling Xingguang has released, the advantages of shape and body size are very obvious. If the interior design also performs well, then coupled with a reasonable market price, I believe it is not difficult for Wuling Xingguang to become a hot-selling model.